When you need someone’s help, you’ve really got to make it easy for them.
When you ask your friends to leave that product review, don’t be surprised when none of them do it.
If you really want them to do it, call them up, have them over for coffee, ask them then and there.
A text just isn’t motivating enough. I can ignore a text. I can’t ignore the disappointment in your voice.
Mass texts don’t work. Email newsletters rarely do.
Our job is to figure out how to personalize the work we do.